Author: Alan Zimmerman Jim Blythe
Edition:2nd Edition(Released in 2013)
ISBN: 978-0415537032
Orange Code:28180
Publication: Routledge
Categories: Business Management
Hints:
Author: Jim Blythe Phil Megicks
Edition:1st Edition(Released in 2010)
ISBN:978-0273724711
Orange Code:27165
Publication: Financal Times Management
Categories: Marketing Management
